Lecture 1 (Week2) - What is PR?

Right, that was the same question that has been bugging me, too, for so many years.

I know this sounds pathetic, but I truly get the answer only today, in my first lecture of Introduction to Public Relations course -CMNS1290.
It's not like I've never tried to find out what PR is all about, but the books and articles that I tried to read, talk about what the professional PR are doing, instead of explaining what they simply are.

So, for those who had or having the same fate as I did, here is the answer, Public Relations communicate to the public through the media, on the behalf of an organization.

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